A new television channel just for dogs is making waves in the pet world this week. Called “DogTV” and launched in San Diego, this cable network costs $5 a month- a price that some are happy to pay to keep their pooch happy while they’re home alone during the day. Co-founder Ron Levi developed the idea when he noticed how lonely his cat was before he left for work in the morning. Levi pitched the idea to the media, and spent nearly four years working with Israeli-based Jasmine Group to develop the channel’s content, which is completely tailored to how a dog experiences the world.
According to Today.com,
DogTV has created nearly 800 programs for dogs, each around three to five minutes long to fit with a dogs’ limited attention span, and is constantly creating new content. The programs are designed to “relax, stimulate and expose” dogs to situations they come across in daily life, like car rides and romps around the park.
There are talks to expand the network beyond San Diego in the future. Seem absurd? Television for pets is not a new concept in the pet world, with many DVDs on the market that cater to dogs and cats as the audience; however, an entire television channel is something new. Because dogs are pack animals and may get lonely during the day, especially if they are the only pet in the family, leaving the television on can help them feel less lonely, and relieve separation stress and anxiety. When this happens, dogs are less likely to get bored and destructive.
When asked about DogTV, Cesar Millan stated that “what they see is much less important to dogs than what they smell”, but added that it might help pets.
DogTV’s website has an extensive list of frequently asked questions, and claims that the “programming meets a dog’s typical daily cycle and helps prevent mental fatigue, depression and boredom.” DogTV also notes that some of the content may look strange to humans, because the colors and brightness were developed to stimulate what a dog sees, not what a person sees. They also have some videos on YouTube where you can experience DogTV.
DogTV is available on Cox and Time Warner in San Diego.
Would you pay for DogTV? Have you ever left the television on during the day for your pets?
This article was written by My Pet Saving’s contributor Melissa. She has a master’s degree in creative writing, owns several pets and runs her own online pet magazine. To learn more about this author check out the contributor profile page.